Plum Bistro Food Truck

Brand Story


Energizing a beloved local food truck with vibrant branding and tasty illustrations.

Vegan favorites– on the go. The Plum Bistro Food Truck stars chef and restaurateur Makini Howell’s irresistible plant-based burgers, burritos, & more.

To bring this brand to life, Wildern created a colorful and illustrative identity for the food truck, including a community art inspired mural that wraps the vehicle in an unforgettable cast of food based characters. The unfussy, but vibrant branded packaging created name recognition for the company (and also lead to a few #instagram worthy photo ops.)

Food truck food
Plum Food truck menu
Photo of Plum Bistro Food Truck

“Wildern has been crucial in the brand development of Plum Vegan Restaurants. Their ability to take our vision and turn it into a tangible reality with an actionable plan has provided us the tools needed to solidify our brand identity. They are a team of bright, creative, generous individuals who all offer a unique skillset that will complement any business or team. ”