Vegan favorites– on the go. The Plum Bistro Food Truck stars chef and restaurateur Makini Howell’s irresistible plant-based burgers, burritos, & more. To bring this brand to life, Wildern created a colorful and illustrative identity for the food truck, including a community art inspired mural that wraps the vehicle in an unforgettable cast of food based characters. The unfussy, but vibrant branded packaging created name recognition for the company (and also lead to a few #instagram worthy photo ops.)